Lead Generation and How to Book Sales Meetings

At Podcast Manager Academy, we have so many tips going out at the moment for building your podcast management business and growing your skillset. As a podcast manager, you will want to find out how to grow your business, and lead generation is an essential aspect.

Lead Generation

So, how do you generate leads? Networking and generating word-of-mouth marketing is important, as is reaching out on social media. Don't forget your website and content marketing to reach a wider audience.

Referrals

Word-of-mouth referrals are a helpful way to generate leads, and you should keep this going. Mention your skills at business meetings, and with friends, and ask the hosts you manage to share your business with their friends and colleagues.

LinkedIn

LinkedIn is a powerful way to generate leads. A great way to reach out as a podcast manager would be to reach out to business owners who could benefit from having a podcast to grow their brand, similar to how we reach out to Podcast hosts who we think would be great podcast managers. 

What Message Works for Lead Generation?

Say 'hi' first, and reach out with an introduction of yourself and your experience. Reach out to host podcasts, share your experience, and if it catches their eye, please reach out to connect. Let your audience know what’s in it for them. Play with the benefits of working with you if you’re saving them time because you’re a great organizer. You could let them know you're reaching out because you save your clients 10 hours per week and help them produce a high-quality podcast. Then ask them if this interests them and that you'd love to catch up, or something similar. 

What’s Next In Lead Generation?

If someone contacts you, they're interested in connecting with you. Thank them for connecting and resonating with your message. Then find out how much time they invested in their podcast or how much growth they are achieving. Here are some steps you can use for sales.

1. Baseline

What’s going on for them? What’s going on with their podcast? What have you learned, what’s working in growth, and distribution? What's working for them? Find out how involved they’re in, recording or background work.

2. Goals

What do they want to achieve? Perhaps they’re looking for growth, free up some time, delegation. If you’re marketing and building but not working. What are you not seeing and what do you want to hear? 

3. Gap

Ask the prospect what has held them back. Identify what the gap is between where they are now and how to get to where they want to be.

4. Ask

Ask to connect on a sales call. Are they open to chatting about how they can achieve their goals? Let them know that you’ve worked with clients with similar issues before and can explore their options. We hear this a lot from clients and we can work with you to free up time for you or grow your audience etc.

FAQs: Lead Generation and How to Book Sales Meetings

How Do I Increase Lead Generation?

Try new ways of reaching your target audience If you currently rely on referrals, for example, try LinkedIn instead.

How Do I Reach Out for Lead Generation?

Focus on identifying their goal and what they want to achieve then let them know how you can help.

What’s a great Tip for Lead Generation?

Don’t forget to share your expertise and skills, can you save them time? Save them money?

Final Word: Lead Generation and How to Book Sales Meetings

Effective lead generation is key to your business growth. Here we share Stephanie’s tips and experience at not only successfully generating leads as a podcast manager but how to convert these to booked sales meetings. As you navigate your sales calls you’ll find out what works for you and how best to connect with podcast hosts as a podcast manager.

The Podcast Management Academy covers everything you need to know, do, be, and have, to start attracting clients and selling your services as a podcast manager. You will learn every skill, strategy, and mindset hack to achieve your ideal lifestyle of freedom and balance while working from home. The Podcast Management Academy adds value and credibility to your business and enables you to charge higher rates, positioning you for success.