Facebook, X, Instagram, LinkedIn? Which Social Media Platforms To Use

Social media marketing is critical for the success of any podcast management agency. Whether for your business or managing social profiles for your clients, you need to be organized, to ensure your time is used effectively while delivering great content. Here we discuss some of the social media platform options for you.

Which of the Social Media Platforms Should I Use?

As a podcast manager, you should be active on several social media platforms. Social media enables you to advertise your agency, demonstrate your expertise, provide testimonials, and reach out to potential and current clients. 

Here are some of the social media platforms you might consider using:

• Facebook
• Instagram
• LinkedIn
• X

LinkedIn

LinkedIn is ideal for your role as a podcast manager as it is geared towards business and is a professional social media platform. You can use this platform to produce posts that are useful for both current clients and to advertise to new ones. 

You can share summaries of articles you have written and direct readers to the full article on your website. You can also produce a variety of assets that you repurpose to save you time and money.

Facebook & Instagram

If you’re on Facebook, you're likely on Instagram as well. You can connect your accounts and publish the same content on both. Instagram does tend to be more visual than Facebook as it makes the image more prominent than the text compared to Facebook.

The advantage of Facebook is that it is easy to get conversations going. You can set up groups for your clients to share ideas and encourage potential clients to contact you through Messenger.

X

X is a platform that is more conversational than the other platforms and you need to post regularly. This is a platform for someone with lots to say. It can be useful for a podcast management agency, but you should research how other managers use it to the best effect.

Using Social Media Platforms

Whichever social media platforms you choose for your podcast manager agency, you should use a management platform to keep track of your marketing content, publishing dates, and responses. This will help you to plan your marketing, two weeks in advance is ideal, and avoid being repetitive. 

Scheduling can help you meet all your client's deadlines, are more accurate, and follow your social media marketing strategy more diligently. 

FAQs: Facebook, X, Instagram, LinkedIn? Which Social Media Platforms To Use

Which social media platform should I use for my podcast management agency?

LinkedIn and Facebook are a great place to start but you should utilize other platforms as well if you can.

How do I connect with clients on social media?

Produce engaging content to attract potential clients. Informative posts demonstrate your expertise and client cases can help act as social proof.

Which Is the Best Social Media Platform?

We like Facebook because it is great for having groups where people can join in the discussion.

Final Word: Facebook, X, Instagram, LinkedIn? Which Social Media Platforms To Use

It’s important to be on various social media platforms as they are a great way to reach out to potential clients. At Podcast Management Academy we have the most success with LinkedIn and Facebook. They both can be helpful when reaching out to podcast hosts to see how you can support them with their show. 

The Podcast Management Academy is a comprehensive program covering the fundamental elements needed to start attracting clients and selling your services as a podcast manager. You will learn tactical skills, strategy and mindset hacks to achieve your ideal lifestyle of freedom and balance while working from home. The Podcast Management Academy adds value and credibility to your business and enables you to charge higher rates, positioning you for success.