Best Website Tips for Podcast Managers

As a podcast manager, your website is one of your most important marketing and sales assets. You’ll want to know how to increase your reach and attract new clients, and then advise them to market their podcast effectively as well. Here we have a couple of great website tips to help you grow your podcast management agency.

Utilize Pop-ups

A pop-up is a box that appears on a page of your website when a visitor to your website takes a certain action. The idea of a pop-up on your website is to encourage the visitor to either revisit your website or to keep in contact with your brand in another way. For example, ask them to sign up to your mailing list. 

A pop-up generally includes a short message with a call-to-action you would like them to take. You also usually need to offer an incentive such as a downloadable PDF or a discount.

There are several options for pop-ups.  You might want to place the pop-up on your homepage or a sales page. A pop-up can be scheduled for a particular time or action so you might have a pop-up appear after 15 seconds on your home page. Or you might have an ‘exit-intent’ pop-up on your sales page - the pop-up appears when a visitor is about to leave your website. 

Remember that potential clients will need to interact with your brand an average of 15 times before they commit. So if they’ve just visited your website for the first time you must encourage them to return. A pop-up is ideal for this and directing them to sign up to a mailing list or follow you on social media are both great options.

Regularly Update Your Website 

Another great website tip is to ensure your website remains up-to-date as a stylish and modern theme will attract visitors to your brand. Another advantage is that If you keep your website updated regularly, particularly your theme you will also ensure your website continues to function well and loads quickly. These aspects are both vital to the success of your business.

It’s important to keep testing the style of your website as well. Perhaps you have a call-to-action button. You can try different colors for the button to see what works. You can also A/B test your website text and images to see if the changes improve visitor numbers and revenue. 

FAQs: Best Managers Website Tips for Podcast

What's the best website tip for a podcast manager?

Make sure you have a fast-loading website. If your website takes more than 3 seconds to download, you will lose potential visitors!

Does my website need updating?

Yes, ensure your website is updated regularly and that your theme is modern and stylish to attract visitors to your brand. 

Do pop-ups work on websites?

Yes, pop-ups work on websites but you might need to trial various call-to-actions, timings, and placements for best effect.

Final Word: Best Website Tips for Podcast Managers

As a podcast manager, your website is one of your most important assets so you need to make the most of it to grow your business successfully. You need to be able to be found by potential clients which means having a great functioning website that's attractive with great branding. You should also find a way to encourage visitors to stay in touch with your brand and a way to enter them into your sales funnel. Pop-ups and call-to-action buttons are great ways to achieve this.  

The Podcast Management Academy is a comprehensive program covering the fundamental elements needed to start attracting clients and selling your services as a podcast manager. You will learn tactical skills, strategy and mindset hacks to achieve your ideal lifestyle of freedom and balance while working from home. The Podcast Management Academy adds value and credibility to your business and enables you to charge higher rates, positioning you for success.